Your credit pool
All agents in your organization use the same credit pool.- Subscription credits are added each billing cycle and reset at the end of the cycle.
- Purchased credit packs are added to the same balance and do not expire.
- Usage can come from chat, automations, managed tools, CLI work, and ad generation.
Why ads use credits
Ad creation uses Goose-hosted generation workflows. Those workflows can call image models, brand/context tools, rendering services, and quality checks. Because the work runs through Goose infrastructure, completed ads consume credits from your balance. The pricing card estimate is a planning guide, not a fixed bundle of free ads. For example, 10,000 credits/month is roughly 150-200 typical ads. Your actual count can be higher or lower based on the generation settings you choose.What changes ad credit usage
Ad credit usage depends on:- The number of variants you generate.
- The number of aspect ratios you request.
- The image model or generation engine.
- The quality or effort tier.
- Whether the workflow needs retries or additional processing.
| Ad generation tier | Credits per completed image |
|---|---|
| Low / flat-rate engines | 30 credits |
| Medium | 60 credits |
| High | 90 credits |
Reservations and final billing
Some ad workflows reserve credits before a batch starts. This prevents a long-running batch from starting when the organization does not have enough credits. When the batch finishes, Goose bills completed images. If a reserved batch produces fewer completed images than expected, unused reserved credits are released.How chat and AI work are billed
Chat and AI work are not charged at a flat rate per message. Goose passes through the actual Anthropic API cost of each request and converts it into credits, with a small platform markup. Where 1 credit equals $0.01.- The cost depends on the actual tokens used — the model you run, the length of the conversation and context, and the size of any files or tool results in the request.
- Longer conversations, more context, heavier models, and more tool calls consume more tokens, and therefore more credits.
- If you bring your own Anthropic API key, the model tokens are billed to your key and Goose only applies its platform fee on top.
Third-party and managed tool usage
When Goose runs managed or third-party tools on your behalf — data and enrichment providers such as Apify, Orthogonal, and similar — that usage is billed at the provider’s actual cost, passed through to your credits with a small platform markup. This works the same way as model usage: you pay the real cost of the work, not a flat per-call rate.- The credits for a call depend on what the provider actually charges for that specific run — more data, larger jobs, or pricier endpoints cost more.
- If a provider doesn’t report a price for a call, Goose applies a small fallback charge so the work is still accounted for.
- Media generation (image, audio, video models) — varies by provider and quality tier.
- Ad generation — see the ad-image tiers above and Ad generation.
Bring your own key
If you add your own Anthropic API key, eligible LLM calls use your key instead of Goose credits for those model calls. BYOK does not make Goose-hosted tools, media generation, or managed infrastructure free. Those actions can still consume Goose credits.Running out of credits
If your balance reaches zero, Goose stops starting new paid work until you add credits or your subscription renews. To continue:- Go to Settings > Billing.
- Buy a credit pack or upgrade your plan.
- Return to the workflow and try again.