How it works
Ad generation is a remix flow: you start from an existing ad (a template from the catalog, a community ad, or one you upload), and Goose re-creates it using your brand’s look, products, and messaging. Every remix draws from your brand kit — your logo, colors, product images, and positioning. The brand kit is the source of truth for how your ads look, so keeping it accurate is the single biggest lever on output quality.Setting up your brand
Before generating, make sure your brand is set up:- Run brand research (Goose can do this from a website URL) or fill in the brand details yourself.
- Add product images and any reference creatives you want Goose to draw from.
- Review the brand kit — colors, logo, tone, and key messaging.
Generating ads
You can generate ads two ways:- In the app — Pick a template (or bring your own), choose your settings, and start a remix batch. Completed creatives appear in your gallery.
- From your coding agent (CLI) — Use the GooseWorks MCP tools (
estimate_remix_batch,submit_remix_batch,get_remix_batch,regenerate_creative) to drive the same remix pipeline from Claude Code, Cursor, or Codex. See Coding agents for setup.
Bring your own ad
On the create flow you can upload or paste a source ad you like. Goose analyzes it and remixes it through the same pipeline, applying your brand to its layout and style.What affects output and cost
A few settings change both the look of your ads and how many credits a batch uses:| Setting | Effect |
|---|---|
| Number of variants | More variants = more completed images = more credits |
| Aspect ratios | Each requested ratio is generated separately |
| Image model / engine | Different engines have different per-image costs |
| Quality / effort tier | Higher tiers cost more per completed image |
Tips for better ads
- Keep your brand kit current — accurate colors, logo, and product images do more than any single setting.
- Start with one or two variants to check direction before generating a larger batch.
- If a single creative misses, regenerate just that one rather than re-running the whole batch.
- Pick templates close to the format you want; the remix stays truest to layouts it can map cleanly onto your brand.
Common issues
Ads don’t match my brand- Check the brand kit for the wrong logo, colors, or outdated product images.
- Add reference creatives that show the style you’re aiming for.
- Some images can fail or be filtered during generation. Reserved-but-unused credits are released back to your balance when the batch finishes.
- Top up under Settings > Billing, then start a new batch. See How credits are used.
Questions? Reach out at help@gooseworks.ai.