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Track competitors’ ads, pricing, launches, and positioning. 19 skills in this category. Run these through the gooseworks skill in your coding agent. New to Gooseworks? Start with the Skills overview.

Battlecard Generator

Research a specific competitor across their website, reviews, ads, social presence, and pricing — then produce a structured sales battlecard with positioning traps, objection handlers, landmine questions, and win/loss themes. Chains web research, review mining, and ad intelligence. Use when sales needs competitive ammo or when entering a new market with established incumbents. Combines: Google Ad Scraper, Review Site Scraper.
Prompt
Use gooseworks to research a specific competitor across their website, reviews, ads, social presence, and pricing — then produce a structured sales battlecard with positioning traps, objection handlers, landmine questions, and win/loss themes.

Community Signals

Extract leads from developer forums (Hacker News, Reddit) by detecting intent signals — alternative seeking, competitor pain, scaling challenges, DIY solutions, and migration intent. Scores users by intent strength and cross-platform presence.
Prompt
Use gooseworks to extract leads from developer forums (Hacker News, Reddit) by detecting intent signals — alternative seeking, competitor pain, scaling challenges, DIY solutions, and migration intent.

Company Current GTM Analysis

Comprehensive GTM analysis of any target company. Researches what a company is currently doing across all go-to-market dimensions — content/blog, founder LinkedIn activity, SEO/traffic, hiring signals, social/community presence, customer acquisition channels, podcast appearances, review sites, competitive positioning, and partnerships. Produces a structured report identifying what’s working, what’s missing, and where white space exists for new strategies. Use before designing GTM strategies for a client or prospect. Combines: Blog Feed Monitor, Linkedin Profile Post Scraper, Review Site Scraper.
Prompt
Use gooseworks to comprehensive GTM analysis of any target company.

Competitive Pricing Intel

Monitor competitor pricing pages via live web scrape and Web Archive snapshots. Track plan changes, tier restructuring, new pricing models, and feature gating shifts. Produces a pricing comparison matrix and flags when a competitor changes packaging. Use when a product marketing team needs to stay current on competitive pricing or when preparing for a pricing change of their own.
Prompt
Use gooseworks to monitor competitor pricing pages via live web scrape and Web Archive snapshots.

Competitor Content Tracker

Monitor competitor content across blogs, LinkedIn, and Twitter/X on a recurring basis. Surfaces new posts, trending topics, and content gaps you can own. Chains blog-feed-monitor, linkedin-profile-post-scraper, and twitter-mention-tracker. Use when you want a weekly digest of what competitors are publishing and which topics are generating engagement. Combines: Blog Feed Monitor, Linkedin Profile Post Scraper, Twitter Mention Tracker.
Prompt
Use gooseworks to monitor competitor content across blogs, LinkedIn, and Twitter/X on a recurring basis.

Competitor Intel

Competitor intelligence system. Research competitors across web, Reddit, Twitter/X, LinkedIn, and blogs. Build deep competitor profiles, monitor content and positioning changes, track what gets traction, and identify competitive gaps. Covers data collection, content tracking, and strategy analysis. Pure research skill — uses web search, web fetch, and optionally Apify for social scraping. No scripts required.
Prompt
Use gooseworks to competitor intelligence system.

Competitor Monitoring System

Set up and run ongoing competitive intelligence monitoring for a client. Tracks competitor content, ads, reviews, social, and product moves.
Prompt
Use gooseworks to set up and run ongoing competitive intelligence monitoring for a client.

Competitor Research

Research competitors - products, pricing, team, funding, and strategy
Prompt
Use gooseworks to research competitors - products, pricing, team, funding, and strategy.

Competitor Signals

Extract leads from competitor product activity — Product Hunt commenters/upvoters, HN posts about competitors, case studies, testimonials, tech press, and switching signals. Detects people actively switching from competitors as highest-priority leads.
Prompt
Use gooseworks to extract leads from competitor product activity — Product Hunt commenters/upvoters, HN posts about competitors, case studies, testimonials, tech press, and switching signals.

Customer Discovery

Discover all customers of a given company by scanning websites, case studies, review sites, press, social media, job postings, and more. Use when you need competitive intelligence on who a company sells to.
Prompt
Use gooseworks to discover all customers of a given company by scanning websites, case studies, review sites, press, social media, job postings, and more.

Demo Builder

Builds personalized demo assets for top prospects using the founder’s product API/MCP/SDK. Researches prospect, proposes demo concepts, builds working prototype, tests it, and generates comparison report with live demo link.
Prompt
Use gooseworks to builds personalized demo assets for top prospects using the founder's product API/MCP/SDK.

Event Signals

Extract leads from conferences, meetups, hackathons, and podcasts by analyzing speaker lists, sponsor lists, hackathon entries, and podcast guests. Discovers events via Sessionize, Confs.tech, Meetup, Luma, ListenNotes, and Devpost. Looks back 90 days and forward 180 days.
Prompt
Use gooseworks to extract leads from conferences, meetups, hackathons, and podcasts by analyzing speaker lists, sponsor lists, hackathon entries, and podcast guests.

Github Repo Signals

Extract and score leads from GitHub repositories by analyzing stars, forks, issues, PRs, comments, and contributions. Produces unified multi-repo CSV with deduplicated user profiles. No paid API credits required.
Prompt
Use gooseworks to extract and score leads from GitHub repositories by analyzing stars, forks, issues, PRs, comments, and contributions.

Industry Scanner

Daily industry intelligence scanner. Scans web, social media, news, blogs, and communities for industry-relevant events, trends, and signals. Produces a comprehensive intelligence briefing plus strategic GTM opportunity ideas. Orchestrates existing scraping skills — does not reimplement data collection. Combines: Blog Feed Monitor, Company Contact Finder, Conference Speaker Scraper, Hacker News Scraper, Linkedin Post Research, Luma Event Attendees, Reddit Post Finder, Review Site Scraper, Twitter Mention Tracker, Web Archive Scraper.
Prompt
Use gooseworks to daily industry intelligence scanner.

Landing Page Intel

Extract competitor and customer intelligence from any company’s landing page HTML. Discovers tech stack, analytics tools, ad pixels, customer logos, SEO metadata, CTAs, hidden elements, and more. No API keys required.
Prompt
Use gooseworks to extract competitor and customer intelligence from any company's landing page HTML.

Lead Discovery

Orchestrator that runs first for lead generation requests. Gathers business context via website analysis or questions, identifies competitors, builds ICP, and routes to signal skills with pre-filled inputs.
Prompt
Use gooseworks to orchestrator that runs first for lead generation requests.

SEO Domain Analyzer

Pull real SEO metrics for any domain using Apify scrapers for Semrush and Ahrefs data. Gets domain authority, organic traffic estimates, keyword rankings, backlink profiles, top performing pages, and auto-discovers competitors from keyword overlap. No Semrush/Ahrefs subscription needed — uses Apify actors that scrape public pages.
Prompt
Use gooseworks to pull real SEO metrics for any domain using Apify scrapers for Semrush and Ahrefs data.

SEO Traffic Analyzer

Analyze a website’s SEO visibility, keyword rankings, traffic estimates, and competitive positioning. Uses web search probes, SimilarWeb (free tier via web), and site: queries to build an SEO profile without requiring paid tool subscriptions. Useful for competitive intel, gap analysis, and reverse-engineering a company’s organic acquisition strategy.
Prompt
Use gooseworks to analyze a website's SEO visibility, keyword rankings, traffic estimates, and competitive positioning.

Tech Stack Teardown

Reverse-engineer a company’s sales and marketing tech stack from public signals. Detects CRMs, cold email tools, people databases, ad pixels, email delivery services, and outbound sending domains via DNS records, website source inspection, Apify technology profiling, blacklist checks, and public spam complaint searches. Works on single companies or batches. Outputs a structured markdown report per company.
Prompt
Use gooseworks to reverse-engineer a company's sales and marketing tech stack from public signals.

Questions? Reach out at help@gooseworks.ai.