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Autopilot keeps your creative pipeline full automatically. Turn it on for a brand and Goose generates a fresh batch of ads every week and emails them to you — so you always have new creatives to test without starting a single run by hand.

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Turn it on

1

Open Autopilot for your brand

Autopilot is configured per brand, so you can run it for some brands and not others.
2

Set how many creatives per week

Choose how many creatives to generate each week (1–50). Ten per week is a good starting point.
3

Pick your formats and schedule

Choose the formats (ratios) to generate, and the day and time the batch should run in your timezone.
4

Activate

Save and activate. From then on, a fresh batch lands in your inbox on schedule.

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How it picks templates

Autopilot never remixes the same template twice for your brand — it works through fresh templates each week so your batches stay varied. If it runs out of new templates, it pauses itself and automatically resumes when new templates become available.

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Credits

Each Autopilot batch consumes credits just like a manual run. If your balance is too low when a batch is scheduled to run, Goose simply skips that week rather than generating a partial batch — so you’re never charged for an incomplete run. Top up your credits and the next scheduled batch runs as normal. See How credits are used.
You get a single “your ads are ready” email per batch with the finished creatives, so Autopilot won’t flood your inbox.

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Pause or change it anytime

You can pause Autopilot, change how many creatives it makes, or adjust the schedule whenever you like. Pausing stops future batches without affecting anything you’ve already generated.

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Next steps

Brands & brand kit

Make sure your brand kit is dialed in before automating.

How credits are used

Understand how credits are consumed and topped up.