> ## Documentation Index
> Fetch the complete documentation index at: https://docs.gooseworks.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Research

> Deep-dive on companies, people, markets, and topics.

Deep-dive on companies, people, markets, and topics. 25 skills in this category.

Run these through the `gooseworks` skill in your coding agent. New to Gooseworks? Start with the [Skills overview](/skills/overview).

## Brand Research

Kickoff research for a brand you haven't worked on before — web research, existing-ad analysis from the Meta Ad Library, editorial-grammar profiling, sourced + AI-generated brand assets, hook/CTA libraries, and an ad concept brief. Produces one reusable brand-context pack (brand-summary, visual-identity, competitors, audience, existing-ads, brand-grammar, an asset manifest, and a concept brief) in a single pass. Use when starting on a brand the workspace hasn't touched.

```text Prompt theme={null}
Use gooseworks to kickoff research for a brand you haven't worked on before — web research, existing-ad analysis from the Meta Ad Library, editorial-grammar profiling, sourced + AI-generated brand assets, hook/CTA libraries, and an ad concept brief.
```

## Buyer Persona Generator

Research a company's ideal customer profiles and build detailed synthetic buyer personas. Identifies 4-6 distinct buyer segments through web research, then creates rich, realistic personas with demographics, motivations, skepticism profiles, decision criteria, and language patterns. Use when you need to understand who your buyers are at a deep level — their motivations, objections, and how they evaluate solutions.

```text Prompt theme={null}
Use gooseworks to research a company's ideal customer profiles and build detailed synthetic buyer personas.
```

## Churn Risk Detector

Scan support tickets, Slack channels, NPS scores, and usage patterns to flag accounts showing early churn indicators. Produces a weekly risk scorecard with severity tiers, root cause hypotheses, and suggested save plays per account. Designed for seed/Series A teams where the founder or a single CSM manages all accounts manually.

```text Prompt theme={null}
Use gooseworks to scan support tickets, Slack channels, NPS scores, and usage patterns to flag accounts showing early churn indicators.
```

## Community Signals

Extract leads from developer forums (Hacker News, Reddit) by detecting intent signals — alternative seeking, competitor pain, scaling challenges, DIY solutions, and migration intent. Scores users by intent strength and cross-platform presence.

```text Prompt theme={null}
Use gooseworks to extract leads from developer forums (Hacker News, Reddit) by detecting intent signals — alternative seeking, competitor pain, scaling challenges, DIY solutions, and migration intent.
```

## Competitor Signals

Extract leads from competitor product activity — Product Hunt commenters/upvoters, HN posts about competitors, case studies, testimonials, tech press, and switching signals. Detects people actively switching from competitors as highest-priority leads.

```text Prompt theme={null}
Use gooseworks to extract leads from competitor product activity — Product Hunt commenters/upvoters, HN posts about competitors, case studies, testimonials, tech press, and switching signals.
```

## Customer Discovery

Discover all customers of a given company by scanning websites, case studies, review sites, press, social media, job postings, and more. Use when you need competitive intelligence on who a company sells to.

```text Prompt theme={null}
Use gooseworks to discover all customers of a given company by scanning websites, case studies, review sites, press, social media, job postings, and more.
```

## Demo Builder

Builds personalized demo assets for top prospects using the founder's product API/MCP/SDK. Researches prospect, proposes demo concepts, builds working prototype, tests it, and generates comparison report with live demo link.

```text Prompt theme={null}
Use gooseworks to builds personalized demo assets for top prospects using the founder's product API/MCP/SDK.
```

## Event Signals

Extract leads from conferences, meetups, hackathons, and podcasts by analyzing speaker lists, sponsor lists, hackathon entries, and podcast guests. Discovers events via Sessionize, Confs.tech, Meetup, Luma, ListenNotes, and Devpost. Looks back 90 days and forward 180 days.

```text Prompt theme={null}
Use gooseworks to extract leads from conferences, meetups, hackathons, and podcasts by analyzing speaker lists, sponsor lists, hackathon entries, and podcast guests.
```

## Github Repo Signals

Extract and score leads from GitHub repositories by analyzing stars, forks, issues, PRs, comments, and contributions. Produces unified multi-repo CSV with deduplicated user profiles. No paid API credits required.

```text Prompt theme={null}
Use gooseworks to extract and score leads from GitHub repositories by analyzing stars, forks, issues, PRs, comments, and contributions.
```

## ICP Identification

Research a company or idea, define the Ideal Customer Profile, and route to the right next step — either mapping the TAM or finding leads/prospects directly. The entry point for any "find me leads", "map my market", or "who should I sell to" request. Auto-loads when a user provides a company URL or idea and asks for leads or market mapping.

```text Prompt theme={null}
Use gooseworks to research a company or idea, define the Ideal Customer Profile, and route to the right next step — either mapping the TAM or finding leads/prospects directly.
```

## ICP Website Audit

End-to-end website audit through ICP eyes. Builds synthetic personas (if they don't already exist), runs a structured scorecard review of the client's site, then runs a head-to-head competitive comparison against top competitors. Produces a single consolidated report with persona feedback, competitive positioning, and prioritized recommendations. The complete "how do our buyers actually experience our site vs the competition?" workflow.

*Combines: Content Asset Creator.*

```text Prompt theme={null}
Use gooseworks to end-to-end website audit through ICP eyes.
```

## ICP Website Review

Evaluate a website, landing page, content, or any online asset through the eyes of pre-built synthetic ICP personas. Loads personas from buyer-persona-generator output, then runs them against target URLs. Supports three modes: structured scorecard, freeform focus group, and head-to-head competitive comparison. Reusable — run against the same site after changes, or against new content anytime.

```text Prompt theme={null}
Use gooseworks to evaluate a website, landing page, content, or any online asset through the eyes of pre-built synthetic ICP personas.
```

## Investor Call Prep

Prepare for investor calls by pulling upcoming meetings from Google Calendar, deeply researching each investor and their firm (website scraping, portfolio analysis, thesis extraction), checking for competitor conflicts, and outputting an honest prep sheet with compatibility assessments. Use when asked to prep for investor meetings, fundraising calls, VC meetings, or demo day.

```text Prompt theme={null}
Use gooseworks to prepare for investor calls by pulling upcoming meetings from Google Calendar, deeply researching each investor and their firm (website scraping, portfolio analysis, thesis extraction), checking for competitor conflicts, and outputting an honest prep sheet with compatibility assessments.
```

## Investor Research

Research VCs, angels, and investors - portfolio, thesis, contact info

```text Prompt theme={null}
Use gooseworks to research VCs, angels, and investors - portfolio, thesis, contact info.
```

## Job Scraper

Search for job postings across LinkedIn and Indeed. Use when users want to find open roles, monitor hiring signals, identify companies hiring for specific positions, or research competitor hiring activity. Returns job title, company, location, salary, description, seniority level, and direct apply URLs. No login or cookies required.

```text Prompt theme={null}
Use gooseworks to search for job postings across LinkedIn and Indeed.
```

## Lead Discovery

Orchestrator that runs first for lead generation requests. Gathers business context via website analysis or questions, identifies competitors, builds ICP, and routes to signal skills with pre-filled inputs.

```text Prompt theme={null}
Use gooseworks to orchestrator that runs first for lead generation requests.
```

## Market Research

Research market trends, size, competitors, and growth opportunities

```text Prompt theme={null}
Use gooseworks to research market trends, size, competitors, and growth opportunities.
```

## Meeting Brief

Daily meeting preparation system that checks your calendar each morning, deeply researches external attendees (LinkedIn, company info, GitHub, past notes), and sends you personalized briefs via email (1 per person). Use when you want automated preparation for upcoming meetings with context about each person you're meeting.

```text Prompt theme={null}
Use gooseworks to daily meeting preparation system that checks your calendar each morning, deeply researches external attendees (LinkedIn, company info, GitHub, past notes), and sends you personalized briefs via email (1 per person).
```

## Pipeline Review

Pipeline analysis composite. Pulls deal/meeting data from any CRM or tracking system, analyzes the pipeline over a user-defined period (weekly, fortnightly, monthly, quarterly), and produces both an executive summary and a detailed diagnostic report. Covers volume, qualification rates, source effectiveness, stage velocity, stuck deals, and actionable recommendations. Tool-agnostic — works with any CRM (Salesforce, HubSpot, Pipedrive, Close, Supabase, CSV).

*Combines: Cold Email Outreach.*

```text Prompt theme={null}
Use gooseworks to pipeline analysis composite.
```

## Review Intelligence Digest

Scrape G2, Capterra, and Trustpilot reviews for your product and competitors, then extract recurring themes, objections, proof points, and exact customer language for use in messaging. Chains review-site-scraper with LLM analysis. Produces a weekly or monthly digest that feeds directly into copywriting, positioning, and sales enablement. Use when a marketing team needs to ground messaging in real customer language.

*Combines: Review Site Scraper.*

```text Prompt theme={null}
Use gooseworks to scrape G2, Capterra, and Trustpilot reviews for your product and competitors, then extract recurring themes, objections, proof points, and exact customer language for use in messaging.
```

## Sales Call Prep

Pre-sales-call intelligence composite. Deep dives on the person AND their company before a sales call, then maps findings to your product to generate talking points, objection prep, and a call strategy. Goes beyond generic attendee research — this is sales-specific intelligence that helps SDRs, AEs, and founders walk into calls with a plan. Tool-agnostic — works with any CRM, research source, and calendar.

```text Prompt theme={null}
Use gooseworks to pre-sales-call intelligence composite.
```

## Sales Coaching

AI sales coach composite. Analyzes all available sales data — email campaigns, call recordings/transcripts, reply patterns, pipeline outcomes — to identify what the user does well, where they struggle, and how to improve. Finds patterns in top-performing emails, winning call techniques, successful objection handles, and deal progression. Produces personalized coaching recommendations based on their specific product, market, and selling style. Tool-agnostic.

*Combines: Email Drafting.*

```text Prompt theme={null}
Use gooseworks to AI sales coach composite.
```

## Sequence Performance

Email campaign/sequence performance review composite. Pulls campaign data (sends, opens, replies, bounces), reads actual email copy and subject lines, analyzes reply content (objections, positive interest, questions), and produces a diagnostic report covering quantitative metrics, copy quality, lead quality, and actionable recommendations. Tool-agnostic — works with Smartlead (MCP), Instantly, Outreach, Lemlist, Apollo, or CSV data.

*Combines: Cold Email Outreach, Email Drafting.*

```text Prompt theme={null}
Use gooseworks to email campaign/sequence performance review composite.
```

## Voice Of Customer Synthesizer

Aggregate customer feedback from multiple sources — support tickets, NPS comments, Slack messages, G2 reviews, call transcripts, survey responses — into a unified VoC report with theme clustering, sentiment analysis, trend detection, and actionable recommendations for product, marketing, and CS teams. Chains review-site-scraper for public review data.

*Combines: Reddit Post Finder, Review Site Scraper, Twitter Mention Tracker.*

```text Prompt theme={null}
Use gooseworks to aggregate customer feedback from multiple sources — support tickets, NPS comments, Slack messages, G2 reviews, call transcripts, survey responses — into a unified VoC report with theme clustering, sentiment analysis, trend detection, and actionable recommendations for product, marketing, and CS teams.
```

## Youtube Apify Transcript

Fetch YouTube transcripts via APIFY API. Works from cloud IPs (Hetzner, AWS, etc.) by bypassing YouTube's bot detection. Free tier includes \$5/month credits (\~714 videos). No credit card required.

```text Prompt theme={null}
Use gooseworks to fetch YouTube transcripts via APIFY API.
```

***

Questions? Reach out at [help@gooseworks.ai](mailto:help@gooseworks.ai).