> ## Documentation Index
> Fetch the complete documentation index at: https://docs.gooseworks.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Goose Growth tools

> Every tool the public GooseWorks MCP connector exposes to Claude, ChatGPT, and the CLI

Connect Claude, ChatGPT, Claude Code, or any MCP client to the public
GooseWorks MCP connector (`mcp.gooseworks.ai/mcp`) and it sees the tool catalog
below. This is the connector's own catalog; the in-app coworker's tools are
managed separately and may differ. Read-only tools never change anything; tools
marked **billable** can spend credits when they generate media.

## Account & organization

| Tool             | What it does                                                                                                                                                                                                                                    | Notes     |
| ---------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------- |
| `account_update` | Save the legacy coworker preferences (company website, role, use cases, goals, freeform notes) when the user explicitly asks Goose to remember them.                                                                                            |           |
| `account_whoami` | One call for everything about the caller: user + token identity, the organization, every workspace scope the token can reach (the inputs for `file_*.scope`), the credit wallet and plan entitlements (`video_enabled`, `coworker_enabled`, \`… | read-only |

## Ad creatives

| Tool                          | What it does                                                                                                                                                                                                                                      | Notes     |
| ----------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------- |
| `add_campaign_concept`        | Append ONE concept to a campaign (GOOSE-3345): a single small call that leaves every existing concept and its pending plans untouched.                                                                                                            |           |
| `ads_approval_decide`         | Act on a plan-mode creative: `approve` one creative (or every awaiting creative in a batch) — this is the billing gate; `revise` — recompose from a natural-language steer and/or a prompt-variant label (free; the plan goes back to composi…    | billable  |
| `ads_approval_list`           | Plan mode: the creatives whose plans are composing or awaiting review, with each frozen `plan` (composed prompt, reference images, quality, ratios) and `counts`.                                                                                 | read-only |
| `ads_creative_edit`           | Paid edits on one creative, one `action` per call: `regenerate` (re-roll a variation, or `mode: edit\|exact` against a specific render), `resize` (faithful reframe of an approved render into platform placements), `layerize` (split a rende…   | billable  |
| `ads_creative_read`           | Read generated ad creatives for one brand.                                                                                                                                                                                                        | read-only |
| `ads_creative_update`         | Set a creative's organization tags (full set; `[]` clears) and/or record the user's feedback on one of its renders (happy/neutral/sad + comment + reason chips; `null` clears a field).                                                           |           |
| `ads_generate`                | Generate branded static ads through the same cloud workflow the app uses (compose → generate → persist → judge).                                                                                                                                  | billable  |
| `ads_library_scrape`          | Import ads from the public Meta Ad Library: the brand's own ads (omit `source_id`; designed graphics become remixable templates and the copy is summarized into the kit) or one tracked competitor/own source (`source_id` from \`brand\_get\_co… |           |
| `ads_template_create`         | Bring your own ad: register one of the org's own images as a private static template — remixable like the catalog but visible only to your org (or to the Community with `is_public`).                                                            |           |
| `ads_template_read`           | Read source templates without changing them.                                                                                                                                                                                                      | read-only |
| `ads_template_update`         | Patch one of the org's own templates (uploads, scraped, Community snapshots): replace its tag set (send the full list; `[]` clears), retitle, file it under a product, toggle Community sharing, or delete it.                                    |           |
| `campaign_read`               | Read GooseWorks campaign planning records without changing them.                                                                                                                                                                                  | read-only |
| `campaign_upsert`             | Create a campaign when campaign\_id is omitted, or update an existing campaign when campaign\_id is provided.                                                                                                                                     |           |
| `propose_campaign_concepts`   | Propose concepts for a campaign from the brand's own evidence (Meta performance, creative feedback, learnings, operating plan) and write them onto the campaign.                                                                                  |           |
| `request_campaign_generation` | Request creative generation for a campaign's concepts (each concept's templates × variants).                                                                                                                                                      |           |
| `update_campaign_concept`     | Edit ONE concept by id — only the fields in the patch change (GOOSE-3345): wording, a template swap, or generation settings (variant\_count, ratios, engine, quality).                                                                            |           |

## Automations

| Tool                | What it does                                                                                                                                                                                                                                   | Notes     |
| ------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------- |
| `automation_delete` | Permanently delete an automation and its files.                                                                                                                                                                                                |           |
| `automation_list`   | List the brand coworker's scheduled automations (cron, timezone, status, run counts, credits) plus its creative schedules.                                                                                                                     | read-only |
| `automation_upsert` | Create an automation (omit `automation_id`; needs `name` + `cron_expression`, and `agent_prompt` for agent mode or `script_content` for script mode) or patch one — only the fields you pass change; `cron_expression`/`timezone` changes rec… |           |

## Brands & brand kits

| Tool                     | What it does                                                                                                                                                                                                                                   | Notes     |
| ------------------------ | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------- |
| `brand_create`           | Create a brand in the caller's organization.                                                                                                                                                                                                   |           |
| `brand_get_context`      | The single context-loading call for a brand: pick `sections` and get the summary row, the canonical brand kit (positioning, palette, typography, reference images, competitors, existing ads), the product catalog, tracked ad-library source… | read-only |
| `brand_list`             | List the organization's brands (lean rows, no brand kit), most recently updated first.                                                                                                                                                         | read-only |
| `brand_onboarding`       | Start, read, and advance the same resumable Growth onboarding used by the GooseWorks web app, directly inside ChatGPT, Claude, Cowork, or a coding agent.                                                                                      |           |
| `brand_update`           | One typed patch for everything on a brand: the brand row, the canonical kit fields (positioning, voice, palette — each edit is recorded as a user override that research re-runs preserve), a research kit-patch + `finalize_research`, produ… |           |
| `competitor_link`        | Start tracking one competitor against a brand from whatever the user gave you: a name ('Allbirds'), a website, an Instagram or TikTok profile URL, or a Meta Ad Library URL.                                                                   |           |
| `competitor_read`        | Read tracked competitor brands without changing research.                                                                                                                                                                                      | read-only |
| `competitor_research`    | Re-run automatic research on a competitor you already track: refresh their profile, follower counts and recent posts, re-check their ad library, and re-synthesize the structured profile.                                                     |           |
| `competitor_suggestions` | Competitors we already discovered for this brand during research but that the user has NOT linked yet.                                                                                                                                         | read-only |
| `competitor_unlink`      | Stop tracking a competitor and drop the research gathered about them — their stored posts, follower history and scraped ads go with it.                                                                                                        |           |

## Chat & delegation

| Tool          | What it does                                                                                                                                                      | Notes     |
| ------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------- |
| `chat_get`    | One session's transcript, oldest first, paginated with `after` (ISO created\_at cursor); `include_tool_calls` adds raw tool-call JSON on assistant messages.      | read-only |
| `chat_search` | With `query`: lexical search across the brand coworker's past messages (ranked snippets with message/session ids, timestamps, role, source) inside a time window. | read-only |

## Data providers

| Tool                 | What it does                                                                                                      | Notes    |
| -------------------- | ----------------------------------------------------------------------------------------------------------------- | -------- |
| `data_call_provider` | GET an official ScrapeCreators endpoint through the GooseWorks proxy — no provider key, no local CLI.             | billable |
| `data_post_provider` | POST to an official ScrapeCreators endpoint that requires a body (bulk search etc.) through the GooseWorks proxy. | billable |

## Delegated tasks

| Tool             | What it does                                                                                                                                                            | Notes     |
| ---------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------- |
| `goose_get_task` | Poll a delegated task.                                                                                                                                                  | read-only |
| `goose_run_task` | Delegate a multi-step job to the brand's Goose coworker — the same server-side agent that powers the in-app chat, with our prompts, runtime widgets and approval gates. | billable  |

## Files

| Tool          | What it does                                                                                                                                                                                                                                 | Notes     |
| ------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------- |
| `file_delete` | Delete a file or a directory (recursive) from the workspace.                                                                                                                                                                                 |           |
| `file_list`   | List one directory (not recursive; dirs first, then files with size and modified time) or, with `query`, find files anywhere in the workspace by path substring (case-insensitive, up to 200 matches, `path` scopes the search).             | read-only |
| `file_read`   | Read one workspace file inline — text, or base64 for binary — up to 10MB.                                                                                                                                                                    | read-only |
| `file_url`    | A short-lived presigned S3 URL: `mode: upload` → PUT (`curl -X PUT -T <file> "$url"`, plus the `Content-Type` header when you set `content_type`; max 50MB advisory; skill paths refused); `mode: download` → GET (`curl "$url" -o <file>`). |           |
| `file_write`  | Create or overwrite a workspace file from an inline string (base64 with `is_base64` for binary), up to 10MB; intermediate directories are created.                                                                                           |           |

## Job status

| Tool         | What it does                                                                                                                                                                                                                 | Notes     |
| ------------ | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------- |
| `job_cancel` | Cancel a queued job before it starts — today: a queued social post batch (held credits are released) and plan-mode ad batches that have not been approved.                                                                   |           |
| `job_get`    | Poll any async job by id: ad generation batches, renders, animate-image jobs, layer splits, product imports, photo generations, brand research, ad-library scrapes, social post batches/creatives and delegated Goose tasks. | read-only |

## Media library

| Tool           | What it does                                                                                                                                                                                                                                   | Notes     |
| -------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------- |
| `media_list`   | List a brand's registered media, newest first, filtered by scope, kind, status or tags.                                                                                                                                                        | read-only |
| `media_update` | Patch one media asset: title, tags, status (draft → review; approval is done by a human in the app), metadata, which scopes it is linked to, or delete it.                                                                                     |           |
| `media_upload` | Register a media asset under a brand, product, video project, post or social account, from one of three sources: a file you will PUT to the returned presigned URL, an already-public URL (stored verbatim — the server never fetches arbitra… |           |

## Organic social

| Tool                         | What it does                                                                                                                                                                                                                                    | Notes     |
| ---------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------- |
| `competitor_search_mentions` | SPENDS CREDITS.                                                                                                                                                                                                                                 | billable  |
| `organic_creative_queue`     | Queue an APPROVED organic creative to its account's linked destinations (1-2 owned TikTok/Instagram accounts) as a MANUAL to-do entry — nothing auto-publishes (GOOSE-3235).                                                                    |           |
| `social_account_list`        | List a brand's social accounts (brand and creator accounts) with their identity summary, platform, lifecycle stage and setup status (research / strategy / initial batch).                                                                      | read-only |
| `social_account_upsert`      | Create a social account (omit `account_id`; needs `platform` + `display_name`, and `account_type` brand\|creator) or patch one.                                                                                                                 |           |
| `social_analytics_get`       | Read performance for a brand's managed social accounts: an overview, per-account metric snapshots, and per-post metrics joined to the posts Goose produced (via placements).                                                                    | read-only |
| `social_inspiration_library` | Read the brand's saved Inspiration library: each saved post itself (url, permalink, caption/note, thumbnail, creator, content type), how it was saved (when, by whom, research vs competitor vs manual), and — where GooseWorks also tracks t…  | read-only |
| `social_inspiration_save`    | Save an external post (URL + optional stats and note) to the brand's inspiration store (Intelligence → Inspiration, D30), optionally linked to one account so it seeds research and strategy.                                                   |           |
| `social_inspiration_search`  | Search the brand's saved inspiration and the research runs' discovered posts by text, platform or account.                                                                                                                                      | read-only |
| `social_inspiration_watch`   | Download one saved inspiration VIDEO and analyse it with ffmpeg, returning a structured summary — duration, container/codec/resolution, scene boundaries, extracted-frame timestamps and, where audio and a transcription key allow, a transc…  |           |
| `social_post_create`         | Generate `count` posts for an account in a given format through the server pipeline (evidence → copy → judge → pair assets → render), or create one hand-authored post.                                                                         | billable  |
| `social_post_list`           | List an account's posts newest first — the review queue (`status: review`), approved, discarded, drafts — each with its idea reference, linked creative (render status, output/thumbnail URLs, credits) and placements.                         | read-only |
| `social_post_update`         | Patch a post's content (caption, hook, hashtags, plug level, idea, media, rendered output, status, posted\_at) and/or run one review action: `approve` (hands it to managed publishing, D45), `discard`, `restore`, `retry` (re-render, credit… | billable  |
| `social_strategy_get`        | The single context-loading call for one social account: identity, the active strategy version (concept, audiences, pillars, voice, rules, tactics, avoid), linked products, the full pillars → buckets (lifecycle, evidence, ideas) tree, and…  | read-only |
| `social_strategy_upsert`     | Write the strategy tree: activate a new strategy version (pass `expected_active_version` to replace a changed one; identical retries are idempotent), and create/update pillars (by `id`, else `title`), buckets (by `id`, else `pillar_id`+\`… |           |

## Product photos

| Tool              | What it does                                                                                                                                                                                                        | Notes     |
| ----------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------- |
| `photos_generate` | Shoot branded product photos through the studio pipeline (compose, generate, judge, retry; retries are free).                                                                                                       | billable  |
| `photos_read`     | Read product-photo work with one tool: generation\_id returns one generation and its outputs; omit it to list a brand's outputs with product, status, archive, and cursor filters.                                  | read-only |
| `photos_update`   | `approve` links an output to the product and makes it available in the brand kit for ad generation; `archive` (with an optional reason, recorded as a brand "dont" learning) removes it from downstream generation. |           |

## Templates & catalog

| Tool             | What it does                                                                                                                                                                                                                                   | Notes     |
| ---------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------- |
| `catalog_fetch`  | Fetch one catalog item by slug: a skill with its full instructions, scripts, files and dependency skills (follow `content` and use the live tools it names; in a terminal-free client use the skill's MCP-native path); a format's registry r… | read-only |
| `catalog_search` | Discover what Goose can do: `skill` — the GooseWorks skill catalog (the same one `gooseworks search` reads; slug, name, description, category); `format` — the format registry (server-rendered organic/ad formats with status and platform);… | read-only |

## Video projects & rendering

| Tool                   | What it does                                                                                                                                                                                                                                  | Notes     |
| ---------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | --------- |
| `set_final_render`     | Choose which version the app shows as the final ad for a project.                                                                                                                                                                             |           |
| `submit_render`        | Kick off a render for a video ad project.                                                                                                                                                                                                     |           |
| `update_render_status` | Sandbox-side callback that moves a render between statuses and reports visible video QA progress.                                                                                                                                             | billable  |
| `video_catalog_list`   | Browse what a video project can be built from: `characters` and `worlds` (Higgsfield stock shared across orgs plus the org's own uploads), `voices` (the curated ElevenLabs allowlist, with search and gender/accent filters), and `formats`… | read-only |
| `video_project_read`   | Read video work with one tool: project\_id returns one project with optional assets, scenes, messages, or renders; batch\_id returns one concept batch; omit both to list a brand's projects.                                                 | read-only |
| `video_project_upsert` | Create a video project or concept batch when project\_id and batch\_id are omitted; otherwise update an existing project and/or batch with patch.                                                                                             |           |
| `video_render_run`     | Render a video project on the server (the Playwright/ffmpeg render worker, D15).                                                                                                                                                              | billable  |
