> ## Documentation Index
> Fetch the complete documentation index at: https://docs.gooseworks.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Creating ads

> Remix a template into a finished, on-brand creative

The **Create** page is where you remix a starting ad into your brand's version. You choose a starting point, pick what to feature, set your generation options, and Goose produces finished creatives you can download and run.

## Pick a starting point

Every creative starts from a source. You have a few ways to choose one:

| Starting point        | Best for                                                                             |
| --------------------- | ------------------------------------------------------------------------------------ |
| **Template catalog**  | Browsing a library of proven ad layouts and picking one that fits your product.      |
| **Community gallery** | Remixing a creative someone else has shared. See [Community](/ad-remixer/community). |
| **Bring your own ad** | Uploading or pasting an ad you already have or one you admire.                       |

### Bring your own ad

On the create flow you can upload or paste a source ad you like. Goose analyzes it and remixes it through the same pipeline, applying your brand to its layout and style.

## Choose what to feature

Once you've picked a starting point:

1. **Select a product** from your [brand kit](/ad-remixer/brands) to feature in the ad.
2. **Add reference images** if you want to guide the look — extra product shots, lifestyle photos, or anything that should appear.
3. **Add a prompt** (optional) describing what you want — a headline angle, a setting, a mood.

## Generation settings

Before you generate, set how the batch should run. These settings change both the look of your ads and how many credits a batch uses:

| Setting                   | Effect                                                                         |
| ------------------------- | ------------------------------------------------------------------------------ |
| **Number of variants**    | More variants = more completed images = more credits.                          |
| **Aspect ratios**         | Each requested ratio (1:1, 4:5, 9:16) is generated separately.                 |
| **Generation engine**     | Different engines have different per-image costs.                              |
| **Quality / effort tier** | Higher tiers produce sharper, more detailed creatives and cost more per image. |

Generate, and Goose fans out the work — composing each creative, placing your product and logo, and checking the result before it ships it to you.

<Tip>
  Start with one or two variants to check direction before generating a larger batch. If a single creative misses, regenerate just that one rather than re-running the whole batch.
</Tip>

## Remix modes

Ad Remixer supports three ways to remix, depending on how much you want to change:

<AccordionGroup>
  <Accordion title="Variation — restyle into your brand" icon="palette">
    The default. Takes the template's layout and rebuilds it in your brand — your product, logo, colors, and copy. Use this to turn a proven ad into your own.
  </Accordion>

  <Accordion title="Edit — change one thing" icon="pen">
    Starts from an existing creative's image and applies a targeted instruction (for example, "make the background blue" or "swap in the new product photo") while keeping everything else the same.
  </Accordion>

  <Accordion title="Exact — your prompt, verbatim" icon="bullseye">
    Uses your prompt exactly as written against the source image, with no restyling. Use this when you know precisely what you want.
  </Accordion>
</AccordionGroup>

## How Goose keeps it on-brand

Every creative is automatically checked before it reaches you. Goose verifies that:

* Your **real logo** appears correctly (it's placed pixel-perfect, not redrawn).
* Your **product** matches your reference images everywhere it appears.
* The template's **original product and branding were fully replaced** — not just relabeled.
* No leftover text from the source ad (watermarks, attribution, spec callouts) survived.

If a creative doesn't pass, Goose automatically retries once with notes on what to fix. You can always regenerate any creative you're not happy with.

## Video ads

Ad Remixer also makes **video** creatives. A video ad is built from **scenes** — short beats like a talking-head intro, b-roll of your product, and an end card. Two reusable building blocks keep videos consistent:

* **Characters** — reusable AI presenters. Use a stock character, or create your own from an uploaded reference so the same person appears across your videos.
* **Worlds** — reusable settings (location, lighting, color grade) so your scenes share a consistent look.

You assign a character and voice to each scene, and Goose generates the clips and stitches them together.

## Generate from your coding agent

Prefer to work from Claude Code, Cursor, or Codex? You can drive the same remix pipeline from your coding agent using the GooseWorks MCP tools:

* `estimate_remix_batch` — preview the credit cost of a batch before running it.
* `submit_remix_batch` — kick off a remix batch.
* `get_remix_batch` — check status and fetch results.
* `regenerate_creative` — re-roll a single creative.

See [Coding agents](/concepts/cli) and [MCP servers](/concepts/mcp-servers) for setup.

## Credits

Each completed image consumes credits. The amount depends on the engine, quality tier, number of variants, and aspect ratios you choose. When a batch starts, Goose may reserve the estimated credits up front and then bill only the images that actually complete — any reserved-but-unused credits are released back to your balance when the batch finishes.

For exact per-image pricing and how billing settles, see [How credits are used](/help-center/how-credits-are-used).

## Common issues

**Ads don't match my brand**

* Check the brand kit for the wrong logo, colors, or outdated product images.
* Add reference creatives that show the style you're aiming for.

**A batch produced fewer ads than expected**

* Some images can fail or be filtered during generation. Reserved-but-unused credits are released back to your balance when the batch finishes.

**I ran out of credits mid-batch**

* Top up under **Settings** > **Billing**, then start a new batch. See [How credits are used](/help-center/how-credits-are-used).

## Next steps

<Columns cols={2}>
  <Card title="Community" icon="users" href="/ad-remixer/community">
    Share your creatives or remix what others have made.
  </Card>

  <Card title="Autopilot" icon="robot" href="/ad-remixer/autopilot">
    Get a fresh batch generated and emailed every week.
  </Card>
</Columns>

***

Questions? Reach out at [help@gooseworks.ai](mailto:help@gooseworks.ai).