> ## Documentation Index
> Fetch the complete documentation index at: https://docs.gooseworks.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Brands & brand kit

> Set up a brand and shape the brand kit that powers every remix

A **brand** is the starting point for everything in Ad Remixer. It holds your logo, colors, products, and voice in a reusable **brand kit** that gets applied to every creative you generate. Set up a brand once and reuse it across unlimited remixes.

The brand kit is the source of truth for how your ads look, so keeping it accurate is the single biggest lever on output quality.

## Add a brand from your website

The fastest way to set up a brand is to let Goose research it.

<Steps>
  <Step title="Paste your website">
    Enter your brand's URL. Goose immediately reads your site to understand what you do.
  </Step>

  <Step title="Let research fill the brand kit">
    In the background, Goose extracts your logo, color palette, typography, products, audience, and brand voice and writes them into the brand kit. You can start generating before research finishes — the kit fills in as it goes.
  </Step>

  <Step title="Review and edit">
    Open the brand kit to check what was pulled in and fix anything that's off.
  </Step>
</Steps>

<Note>
  Research status moves through **pending → running → complete**. Even while it's still running, the first creatives already understand your brand, because a fast first pass writes a short description before the deep research lands.
</Note>

## The brand kit

The brand kit is the set of brand details every remix pulls from. You can edit all of it on the **Brand kit** page:

| Part                 | What it controls                                                                                         |
| -------------------- | -------------------------------------------------------------------------------------------------------- |
| **Logo**             | The logo placed onto your creatives. Add multiple variants (light/dark) if you have them.                |
| **Colors**           | Your palette — used to restyle templates into your brand's look.                                         |
| **Typography**       | The fonts associated with your brand.                                                                    |
| **Products**         | The products you advertise. Each product carries reference images that the generator features in the ad. |
| **Voice & audience** | How your brand sounds and who it talks to — used when generating ad copy.                                |

### Products

Products are the most important part of the kit to get right. Each product you add can include **reference images** (product photos, packshots, screenshots). When you generate an ad, you pick which product to feature, and Goose places it into the creative using those reference images.

<Tip>
  Add clean, high-resolution product images. The generator uses them directly, so the better your reference photos, the more accurate your product looks in the finished ad.
</Tip>

## Editing a brand

You can update any brand at any time — change the logo, adjust colors, add or remove products, or refine the voice. Changes apply to new creatives you generate from that point on; ads you've already made aren't altered.

## Next steps

<Columns cols={2}>
  <Card title="Creating ads" icon="wand-magic-sparkles" href="/ad-remixer/creating-ads">
    Use your brand to remix a template into a finished creative.
  </Card>

  <Card title="Autopilot" icon="robot" href="/ad-remixer/autopilot">
    Auto-generate a weekly batch for this brand.
  </Card>
</Columns>